Composition - ICONS

Icons-

    ''The ultimate goal of an icon is to convey a message ,quickly, clearly and in a manner that is aesthetically appropriate for its purpose and target audience.''      Krause

                  We were asked to download the picture of an object .Then we had to create an icon .We first tried to look at the important feature of that object and then to highlight it in a simple manner to convey visually the message of the icon .I downloaded the picture of a violin and then went on to create something similar but in simple forms in powerpoint. For this I selected required shapes and placed them as needed. I also placed the icon in a box. Next I went to the photo shop and using crop tool removed the background.

                                    

                                                         

                    

                                                     

gestalt theory

Gestalt Theory

           Gestalt principles is a psychology term which means ''unified whole''. It refers to the theories of ''visual perception'' which attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied.

Closure-

        The mind may perceive elements it does not perceive through sensation , in order to complete a regular figure.So a closure occurs when an object is incomplete or a space is not completely enclosed. If enough of the space is indicated , people perceive the whole by filling in the missing information. As can be seen in the example below, the four figures are not touching each other but  we  can see the square formed by them .I created this using power point and photoshop.I first selected  a shape in the power point and placed it  in the following manner to create a vision of a square.Next I used crop up tool in the  photo shop to cut off the extra space around the figure and to bring it in the centre.

      
 Similarity

       Similarity occurs when objects look similar to one another .People often perceive them as a group or pattern.In the example below there are different objects  but appear as a single unit because all of the shapes have similarity .When similarity occurs , an object can be emphasized if it is dissimilar to the others.I used the same technique for this by using power point to select a shape and placing them in a certain manner. Next with the use of crop tool of photoshop I placed it in the centre by removing the extra space around it.                                

                                                

Critical Reflection

         It is time for critical reflection on the activities under Composition where we have posted work showcasing Horizon Variations, Grouping ,Theme, Colour and Emphasis ,Golden Section and a reflection on the seminar on GeoSpatial Techniques. I must admit that when I started out, I was totally at sea and did not really understand what exactly we were doing or supposed to do. However, after persevering and  pushing myself to understand the big picture, it gradually dawned on me what Visual Literacy was all about and how to connect the dots of the various activities that we were doing. So my initial critical reflection of my blog is that I am very proud of the fact that at least I am able to put it together and post it. Since I have very basic knowledge of Computers,  just to be able to give a visual to my ideas, however imperfectly,  has boosted my morale and has given me the impetus to further enhance my skills.So a pat on my back before I look at the shortcomings.


Connection-


 When you look at the complete picure, you realise how different elements, images and techniques in unison make an impact. I have tried to keep the blogs simple but effective. I really liked the one I did on Grouping because that was a totally self created visual and required us to use our comprehension as well as artistic instincts to convey the meaning of the given terms. I think I lacked consistency in maintaining the font size and type ,since when I started I did not visualise the final picture.But now I feel a bit of adjustment in the size of text and pictures would have made a better connection within the entire blog.There would have been more continuity and flow.


Alignment-


  The alignment is continuous throughout and seems to have a kind of flow, though there are certain anomalies which when removed can improve the end result. I could have tried to put a little variation by left and right side alignment and resizing the pictures to make it more proportionate to the text. I have put the narrative with each work to explain my thoughts and purpose for choosing that particular style.I had certain ideas in mind but lacked the skill to do it .I am still grappling with the technique to be able to present exactly the way I visualize it in my mind.


Priority-


    I have used green colour in the background as it is my favorite colour and also I find it to be a very soothing colour.The light green background stands in good contrast with all the work that has been put up. I think all the blogs are critical to our understanding of Visual Literacy and its implications ,so I do not think I can really prioritize the work on any basis. Every activity we did has a special significance and pertains to the acquiring of skills required to make an effective visual . Each element has a significance in completing the picture and making it more wholesome. 

Colour Emphasis

COLOUR EMPHASIS

    Today we did an activity to understand how something can be emphasized to highlight it or to focus on it.This we accomplished with the help of playing with color techniques.Our choice of colour can assist in making something stand out visually or alternatively to play it down by merging it in subtle or sober hues.

    In the first activity ,we were asked to select an image and after making multiple copies of it  ,to re-colour one of them to visualize the impact of use of color .I chose a toy bear and in Photoshop after magnetic lassoing , moved it on to a new file to create two more.I then proceeded to use adjustments to change the colour of one of them .If I had more of the red coloured toy, the effect of the odd one would have been even more dramatic.It would have enhanced the stark contrast.In any case the lesson learnt is that impact can be easily and effectively created using  the appropriate choice of colour.  

          PAST AND PRESENT-

        We were asked to select a photo,preferably of a street, and turning it into black and white except for one of the images on it. This would create a magical effect of merging the past into the present giving it a dramatic effect.I chose a busy street picture of Mumbai city showing lot of people. I then proceeded to magnetic lasso two people in it and then selecting inverse and going to new adjustment layer, I turned the picture into black and white. Only the selected picture of the two people remained in colour and the rest showed a scene of the past. 

                 

                        

        Since I really enjoyed doing this activity, I tried once more to create this effect of the past meeting the present.This time I chose a street of Kolkatta city and magnetic lassoed the car while turning the rest of the street into a dramatic black and white. The result has been a bright yellow ambassador car in stark contrast to the sepia tainted picture of the past.The effect is instantly dramatic and capable of conveying any visual message or interpretations  that the designer wishes to portray . 

                                                                    

                                               

Alignment

Alignment


   " Alignment between elements can be used to create a sense of agreement , soundness and unity within a piece, regardless of the tone of its overall message." ( Krause )

          
             I have chosen to create this ad for a lamp company .I liked the placing of the lamp as a centered alignment.Even the lettering of the heading and the sub headings has been kept centrally assigned to give a sense of proportion and also emphasize the lamps beauty as well as the name.For the logo I used the same color as the background of the lamp with the yellow effect added to it to complement the colours of the lamp.The grey background was used to enhance and emphasize the description used  'sparkling '.

          
        I have used the same technique of centered alignment for the second example also.It is a common and conventional approach and an effective one if used  appropriately.

Grouping

Grouping-

                Whenever things or objects are grouped together it has the power to create ,to leave an impact or to express  feeling or emotion or convey a message. So effective grouping is a very potent  tool for designers ,as such imperative for us to understand the dynamics of it.We were asked to select a shape from powerpoint and through grouping patterns , colors and word art we had to create seven slides representing-Unity, Isolation, Escape,Intimidation, Logic, Celebration and Anarchy. 

                  In this slide, I  placed the doughnut shapes in a circle to express solidarity with each other , as if they are standing up for each other  and  the discipline of uniformity and conformity thus conveys a sense of unity.

                
     In this slide, all the doughnuts are all over with no proper order or grouping or position and even there is no correlation of colour , all of which conveys anarchy. I have applied the same technique even in the word 'anarchy'.

             The isolation of one doughnut is self evident in this slide. The different colour of the isolated doughnut  denotes that the reason for isolation could be being different from others .The use of grey colour represents gloom at being isolated.

          The slide denoting escape is using the analogy of the birds and the sky .They are free to escape in the vast blueness of the sky.

                            For the slide on intimidation , I have varied the size of the doughnuts except for one thin one which is a weakling who is being threatened and used a colour which represents 'menacing' quality. I have tried to create similar effect in the heading also through shadow effect.  

                For logic I have chosen a shape which kind of fits into each other and has a method and an order  denoting how logic works .The font used in the word art also denotes a stable and sensible thinking skill.

                    The last slide depicts Celebration for which I have used smiling faces and bright colours  to convey joy and happiness . I have grouped them in the shape of a smile.                             

Horizon Variations

  Horizon Variations-

    Exercise 1 - 
                        Krause in his book 'Basic Design Index' says ''varied measurements around point of interest tend to heighten the visual interest and energy of the piece and convey a sense of creativity." To understand this concept we were made to do a simple exercise.We took a sheet of grid paper and we had to place dots in different places such that they were not equidistant from the vertical or horizontal sides of the paper.The unequal placement of dots heightens the aesthetics and creates different patterns which convey different feelings and thoughts.

  Exercise 2 -

                       In this exercise, we were given two photographs and through Photoshop techniques we had to crop up the photographs to give it a different meaning. In the first photo,I cropped out a part of the sky as otherwise the picture did not really have a focus. At the same time, there appeared a lot of clutter of the electricity poles ,which were adding to the confusion. Now the focus is the road and it gives a feeling of going on a journey as you feel you are in the driver's seat . There is a sense of movement and  a sense of belonging.  


                      In the second photo,I cropped out a portion of the road ,which shifted the focus to the sky, to the height of the buildings and the lampposts , which further enhanced the visual impact of the sky. We realize that just by shifting the horizon up or down in a photograph ,we can visually attain different perspectives.  It is a great help when we are trying to emphasize on something and want to create a certain impact.