typographical designs

typographical design

 

 

We were asked to use typography and convey the meaning of the word.Type face and fonts are very powerful mediums to convey a feeling or suggest meaning and essence of the word.It is a great tool for designers and visual artists as each typography has a language and vocabulary of its own.In the case of Pillow I tried to use the letter 'o' to give the image of a pillow. For the word lightly,the use of light blue colour , with the two letters  - 'l' and 'y' kind of lifting into the air to give the effect of weightlessness to convey the meaning. The word Brick  has to show strength and solidity , hence the bold typeface with an outline to show rigidity and firmness of shape. The word Shred is conveyed through the letters dropping off one by one as if being shredded. I used  the effect of perspective to depict the increase in size with 'l' depicting extra large. Atom is shown through the typeface  which has no sharp edges and the letter 'o ' kind of conveys an image of atom.