" Alignment between elements can be used to create a sense of agreement , soundness and unity within a piece, regardless of the tone of its overall message." ( Krause )
I have chosen to create this ad for a lamp company .I liked the placing of the lamp as a centered alignment.Even the lettering of the heading and the sub headings has been kept centrally assigned to give a sense of proportion and also emphasize the lamps beauty as well as the name.For the logo I used the same color as the background of the lamp with the yellow effect added to it to complement the colours of the lamp.The grey background was used to enhance and emphasize the description used 'sparkling '.
I have used the same technique of centered alignment for the second example also.It is a common and conventional approach and an effective one if used appropriately.
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