Sunday, February 27, 2011

gestalt theory

Gestalt Theory

           Gestalt principles is a psychology term which means ''unified whole''. It refers to the theories of ''visual perception'' which attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied.

Closure-

        The mind may perceive elements it does not perceive through sensation , in order to complete a regular figure.So a closure occurs when an object is incomplete or a space is not completely enclosed. If enough of the space is indicated , people perceive the whole by filling in the missing information. As can be seen in the example below, the four figures are not touching each other but  we  can see the square formed by them .I created this using power point and photoshop.I first selected  a shape in the power point and placed it  in the following manner to create a vision of a square.Next I used crop up tool in the  photo shop to cut off the extra space around the figure and to bring it in the centre.

      
 Similarity

       Similarity occurs when objects look similar to one another .People often perceive them as a group or pattern.In the example below there are different objects  but appear as a single unit because all of the shapes have similarity .When similarity occurs , an object can be emphasized if it is dissimilar to the others.I used the same technique for this by using power point to select a shape and placing them in a certain manner. Next with the use of crop tool of photoshop I placed it in the centre by removing the extra space around it.                                

                                                

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