Saturday, February 12, 2011

Grouping

Grouping-

                Whenever things or objects are grouped together it has the power to create ,to leave an impact or to express  feeling or emotion or convey a message. So effective grouping is a very potent  tool for designers ,as such imperative for us to understand the dynamics of it.We were asked to select a shape from powerpoint and through grouping patterns , colors and word art we had to create seven slides representing-Unity, Isolation, Escape,Intimidation, Logic, Celebration and Anarchy. 


                  In this slide, I  placed the doughnut shapes in a circle to express solidarity with each other , as if they are standing up for each other  and  the discipline of uniformity and conformity thus conveys a sense of unity.

                
     In this slide, all the doughnuts are all over with no proper order or grouping or position and even there is no correlation of colour , all of which conveys anarchy. I have applied the same technique even in the word 'anarchy'.

             The isolation of one doughnut is self evident in this slide. The different colour of the isolated doughnut  denotes that the reason for isolation could be being different from others .The use of grey colour represents gloom at being isolated.


          The slide denoting escape is using the analogy of the birds and the sky .They are free to escape in the vast blueness of the sky.

                            For the slide on intimidation , I have varied the size of the doughnuts except for one thin one which is a weakling who is being threatened and used a colour which represents 'menacing' quality. I have tried to create similar effect in the heading also through shadow effect.  

                For logic I have chosen a shape which kind of fits into each other and has a method and an order  denoting how logic works .The font used in the word art also denotes a stable and sensible thinking skill.

                    The last slide depicts Celebration for which I have used smiling faces and bright colours  to convey joy and happiness . I have grouped them in the shape of a smile.                             

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